Work Experience
June 2023 – September 2023
January 2023 – March 2023
July 2022 – September 2022
BlueFocus
Digital Advertising Operation Intern
Executed advertising design and placement across platforms (Meituan, Baidu, Xiaomi), achieving a 20% profit increase. Managed over 100 daily ads, reducing planned costs while increasing monthly ad spend to 1.5M RMB. Screened TikTok KOLs, optimized ad materials, and upgraded SOPs for placement.
Shandong Dezhou Braised Chicken Co., Ltd Digital Marketing Operation Intern
Planned TikTok live streams, boosting daily GMV by 2M RMB, with a peak of 4M RMB. Produced 50 short videos, increasing playback by 30%. Analyzed live-stream data via SPSS and coordinated equipment and product management during sessions.
Zhonggong Education
Digital Marketing Operation Intern
Managed Xiaohongshu and WeChat accounts, gaining 470+ followers and 1400+ post engagements. Planned five university promotion events, generating over 200K RMB monthly sales and attracting 127 target customers.
Georgetown University Master’s Degree
Major: Communication, Culture & Technology
Education
2024 - Present
2020 - 2024
Computer Skills: Proficient in SPSS, Stata, R, Adobe After Effects, Photoshop and M.S. Office
Language: English (Fluent); Chinese (Native)
Skills& Expertise
China Agricultural University Bachelor's Degree
Major: Marketing